Fashion PR Executive

  • Ref:2609
  • Date Published:2012-03-21
  • Consultant:Joe McCarthy
  • Type:Permanent
  • Category:Support
  • Location:City
  • Salary:£20k-£24k

A Start-up Luxury Internet Fashion retailer based in Central London is looking for a PR Executive with PR experience in the Fashion Industry.

Key Responsibilities:

Liaise with and work alongside any external press agencies to ensure maximum effectiveness and value for money
Develop relationships with stylists and editorial contacts
Handle and prioritise all sample & image enquiries for press
Provide pertinent samples and images to the press to ensure listing as a stockist
Provide the press with excellent service
Organise press days and events
Ensure that branding standards are maintained throughout all internal and external communications
Prepare and coordinate press releases and packs
Keep the press clippings file up to date

Essential Skills and Requirements:

Ideally graduate with minimum 2-3 years Fashion PR experience
Direct experience in luxury fashion market
Direct experience with Fashion journalists in UK and overseas
Good Microsoft Excel skills
Good verbal and written communication skills
Proven ability to work to stringent deadlines
Strong commercial acumen
Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities